Are Boutique Gym Prices Too Expensive?

The boutique health club world is booming. Yow will discover these specialty studios on virtually each nook—SoulCycle, Pure Barre, Orangetheory Health, Bikram Yoga, and native studios catering to any variety of area of interest health markets.

On the one hand, it is wonderful—health is trending, which suggests there are extra alternatives to get sweaty and discover an exercise you’re keen on. However, boutique health courses will be costly, usually starting from $20 to $40 for a single class. Try this thrice per week, and also you’re taking a look at spending hundreds of {dollars} a 12 months in your exercise behavior. 

Boutique gyms aren’t low cost to run. They require an engaged and excited workers at a a lot greater ratio of trainers-to-clients than a conventional health club. They do not have open entry availability the place members can merely use the power and tools on their very own time. This will restrict profitability as a result of amenities solely make cash when courses are held, and sophistication dimension is proscribed because of area and tools availability.

The Economics of Boutique Gyms

The enterprise mannequin can veer in two instructions. For the brand new studio proprietor, it may be robust to fill courses, pay hire or preserve trainers … and empty studios shortly change into closed studios.

Nevertheless, for the boutiques that discover success, not solely do courses fill, however they will change into cult favorites, the place purchasers by no means need to go away. All of a sudden each class has a waitlist. When demand exceeds provide, costs enhance.

So the place a brand new studio may maintain costs comparatively low at $15 to $20 per class, standard studios can simply cost upwards of $25 to $40 per class. A studio that has area for 30 purchasers can simply make anyplace from $600 to $900 per class. For studios that maintain 4 to 5 courses a day, that simply crests $20,000 per week.

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After all, there are prices concerned—staffing, tools, hire, utilities and so forth. However when the per-class value is at a premium, studios could make a useful revenue with out the overwhelming repairs of a full-sized health club.

Professionals and Cons of Boutiques

Is it actually value it to spend $200 to $300 per thirty days for a number of specialty courses per week? There is not any straightforward reply. Everybody has to make their very own choices about priorities and advantages, however given the various choices accessible to exercisers, it is arduous to completely justify the excessive value of boutique gyms.


  • Extremely educated instructors

  • Camaraderie and group

  • Concentrate on one type of coaching


  • Restricted class kind

  • Scheduling limitations

  • Value


Extremely Educated Instructors

Most boutique studios exit of their approach to discover one of the best instructors of their area of interest, whereas additionally offering further coaching particular to their studio. This implies you will often have a constructive and useful expertise when coaching at a boutique studio.

Camaraderie and Neighborhood

Boutique studios additionally place a excessive premium on growing camaraderie amongst class members whereas additionally giving again to the group. It is common for studios to host charity occasions or to donate a portion of every class’s income to non-profit organizations.

Centered Coaching

Should you’re in love with one type of coaching, whether or not it is dance, biking, or yoga, you will be extra prone to discover your tribe and additional deepen your love of the follow by committing to a specialty studio.


Restricted Class Kind

Sure, you realize if you join a biking studio, you are going to have entry to biking courses. And sure, generally there are a selection of various biking courses accessible. The issue is, what when you get bored with biking after a number of weeks or months, however you have already invested some huge cash in a membership? Boutique studios do not supply quite a lot of courses the best way different gyms usually do.

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Scheduling Limitations

Boutique studios have two sorts of scheduling limitations. First, you are restricted by the schedule the studio units. If they do not supply weekend courses, or in case your kid’s soccer practices are immediately scheduled for a similar time as your most well-liked Pilates class, you might not be capable to discover one other appropriate exercise time.

Second, capability is at all times restricted by area. Widespread studios fill courses shortly. Even if in case you have a membership, you will not be assured an area in your most well-liked class.


Specialty studios are costly. It’s possible you’ll pay $30 for a single biking class at a studio, however you’ll be able to go to your native health club and pay $30 per thirty days for a membership that features biking courses and a wealth of different facilities. In different phrases, you might be able to take pleasure in the identical kind of exercise at a a lot decrease value when you forego the boutique studio environment. 

The Altering Face of Health

The health business goes by tendencies and fads each few years. Within the late Nineties and early 2000s, huge field gyms, resembling 24 Hour Health and Life Time Health, have been booming. These gyms supplied a number of facilities, together with spas, tennis courts, out of doors water parks, and juice bars, and will cost absolutely anything they needed—usually greater than $100 per thirty days.

In the course of the financial downturn, small health club chains, resembling Snap Health and Anytime Health, noticed a growth in memberships. By holding amenities small and lean—with out the pointless facilities of the large field mannequin—members might pay much less per thirty days, however nonetheless take pleasure in entry to health club tools and the power at any time. What was missing, nonetheless, have been courses and a group environment.

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Because the economic system began turning round, trainer-led courses in smaller amenities (resembling CrossFit), began gaining steam. The prices of those amenities far outweighed the prices of small gyms, and in some circumstances, huge gyms, however the expense was justified because of the coach engagement supplied throughout courses. The catch phrase was “a month membership of trainer-led courses prices a lot lower than private coaching.”

This mentality unfold to different fashions, resulting in at this time’s boutique health studios. Boutique courses are high-quality, participating, and efficient. They provide a group environment and private motivation and accountability. However all these good issues come at a price.

How lengthy can the development actually final? It is arduous to know for certain. Some chains and exercises are prone to be round for the lengthy haul, very like Jazzercise of the ’80s and Curves of the ’90s, however there’s additionally prone to be a swing again towards huge field health amenities and residential exercises, particularly as cell and on-line exercise courses acquire steam. 

A Phrase From Verywell

Large field gyms and on-line exercise packages usually supply most of the similar courses seen in boutique amenities, plus entry to a variety of different facilities. When boutique studio followers begin wanting on the costs they pay for his or her memberships, they might resolve to ditch their specialty courses and head again to the larger amenities. 

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