Blue Apron Review

Blue Apron will get its namesake from the clothes worn by chefs-in-training, a logo of continuous studying within the kitchen, and that is the mission Blue Apron strives to carry to the house kitchen. The service presents chef-designed recipes to empower and problem customers within the kitchen, igniting curiosity and discovering what a distinction cooking with high quality substances could make. 

Imparting a little bit of luxurious into the general expertise, Blue Apron units itself aside within the meal supply equipment market. Nevertheless, and not using a main emphasis on well being and wellness, we had been curious to see what a licensed well being skilled would make of it. 

Pricing: Plans for two or 4

Blue Apron presents 4 totally different plans to select from, however pricing primarily varies by how a lot meals you buy somewhat than which plan you select. Blue Apron additionally fees a flat $9.99 for transport irrespective of which plan you select. We discovered it curious that the vegetarian plan is identical worth as the opposite plans for 2 and though Blue Apron does embody some greater value objects right here like nuts and plant-based proteins, it did form of really feel like an overcharge.

Ranging from scratch with Blue Apron is a three-step course of during which customers create an account, select a plan, and choose meals.

From a worth standpoint, some kits provide bigger portion sizes than what you’re getting with Blue Apron. In the event you’re ordering for 2, anticipate to get precisely sufficient for 2 and no leftovers. 

  • Signature for 4: $8.99 per serving for two recipes per week, $7.99 for 3 recipes per week, $7.49 for 4 recipes per week
  • Signature for two: $9.99 per serving for two recipes per week, $8.99 for 3 or 4 recipes per week
  • Wellness or Vegetarian for two: $9.99 per serving for two recipes per week, $8.99 for 3 recipes per week
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How It Works: Easy Signal-Up 

Blue Apron presents each a subscription meal equipment service in addition to ready-to-eat meals, however for the needs of this overview, we’ll be specializing in the meal kits. Ranging from scratch with Blue Apron is a three-step course of during which customers create an account, select a plan, and choose meals. 

Plans supplied are in a number of food-related classes: Signature, Wellness, and Vegetarian. Nevertheless, the one plan that provides meals for 4 is the Signature possibility. There may be additionally a Signature possibility for 2, and two is all you may get for the opposite decisions. The service additionally presents solely two, three, or 4 meals per week which is a bit restrictive total; it additionally signifies that this equipment is just not designed for households however somewhat extra for {couples} or people. 

As soon as the plan is chosen, clients transfer on to meal choice (the place you possibly can truly swap between plans simply), customise proteins a bit, select from add-ons and specialty objects, after which lastly enter transport data. 

Selecting Meals: Much less for Extra 

 When choosing meals, customers can toggle simply between plans and serving sizes, and when doing so will discover a considerably bigger variety of recipes to select from with the smaller serving dimension plans. We noticed about 20 totally different recipes on provide for two-serving plans, whereas four-serving plans have lower than half that to select from. This coordinates with the wellness and vegetarian meals solely on provide as a part of the two-serving plans.

In the event you’re on the two-serving plan, which we had been, there’s so much to select from week to week throughout taste profiles, delicacies varieties, and plate compositions. Whether or not you’re searching for some stir-fried noodles or a less complicated sheet pan meal, Blue Apron’s menus don’t disappoint. There’s a little bit of taste repetition, however nothing past what’s to be anticipated from a menu with so many choices that modifications weekly. The specialised choices for the Wellness and Vegetarian plans have about 4 to 5 objects every.

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Extra details about every meal could be discovered should you navigate to the recipe web page, together with diet data, allergens, and extra. Dishes can typically be personalized by swapping out protein or including meat to vegetarian dishes, almost at all times at a markup. 

If extra is what you’re searching for, Blue Apron additionally has a bunch of add-ons and different bins that may be ordered together with some appetizers, a few of its premade heat-and-eat meals, butcher bundles for additional servings of proteins, and meal prep bundles. Blue Apron additionally presents a separate wine field and a few vacation bins too. 

Verywell Match / Maxwell Cozzi

What We Made

Blue Apron’s number of flavorful choices made it powerful to select from, however we snagged a spectrum of dishes together with some Signature objects, a vegetarian dish, a premium possibility, and one thing from the Wellness class. 

  • Calabrian pasta & squash with ricotta cheese
  • Chipotle turkey & veggie casserole with spaghetti squash & jalapeno bitter cream
  • Gochujang pork & udon stir-fry 
  • NY strip steaks & herb-mushroom pan sauce
  • Vadouvan shrimp & candy chili sauce with garlic-ginger rice & bok choy

Packaging: Plastic Overload

Blue Apron deliveries arrive in what we’ve come to know is the usual packaging for meal supply providers, which features a cardboard field with a liner for insulation and frozen gel packs housed in plastic. Up so far, Blue Apron doesn’t differ a lot from the norm, nevertheless in its packaging of substances, we discovered it a bit heavy on the plastic facet and customarily only a lot to cope with.

Apart from among the sturdier produce objects like squash, each single particular person ingredient is packaged individually, principally in plastic. Every meal has its personal plastic bag of “knick knacks,” which serves to group collectively important substances like seasoning packets, dairy, dry items like pasta, contemporary herbs, and extra. Whereas this curbing of substances was actually useful for our group within the kitchen (we love a simple mise en place), it created over 50 particular person items of packaging for our 5 meals, plus the transport field.

Now, a variety of this packaging is recyclable and we do advocate testing the data on the Blue Apron web site because the service does element the way to dispose of every sort of packaging. General; nevertheless, it simply felt like overkill. 

Verywell Match / Maxwell Cozzi

Buyer Help: Chat, Then Name

Blue Apron deliveries include detailed recipe playing cards to allow the cooking course of, and these similar help supplies (and extra) can be found on the web site’s buyer dashboard in addition to within the app. We additionally obtained some good mileage out of the weblog for normal cooking suggestions and the how-to information for sure substances. 

In the event you do have a problem with an order or only a normal query, the service has a dwell chat function which is the place we went to ask just a few normal culinary questions and inquire concerning the firm’s diet tips. Whereas we obtained a fast response from the crew, we didn’t precisely get our questions answered and had been as an alternative advised to name in for questions associated to our areas of inquiry. Calls could be made on weekdays or weekends, together with some after-hours help, or you possibly can at all times e-mail the assistance desk.

Diet: Not the Focus

Blue Apron doesn’t invoice itself as a wholesome providing, so we weren’t anticipating a lot lodging in that division. The service does have a plan for vegetarian diets and presents some “wellness” objects, WW advisable (previously Weight Watchers) dishes, and a few carb-conscious decisions as effectively. It takes a little bit of navigating to search out any data on the factors for these, however normally, it appears that evidently the labels are derived with the assistance of the diet crew and favor a stealth well being method that’s not too restrictive.

Whereas we couldn’t get a lot particular details about the blanket “wellness” label, the 600 energy or much less label is fairly self-explanatory and the WW label favors meals that “consider” numerous vitamins and “information you in the direction of nutritious meals.” The carb-conscious label supplies a bit extra background data that we wished to see, citing particularly that these favor meals with greater fiber substances and all are available in below about 42-45g of internet carbs.

Whereas it doesn’t appear that Blue Apron essentially caters to allergen-specific wants, the service does provide full ingredient and allergen disclosures for every of its meals on the level of buy, making it potential for people with allergy symptoms to navigate the menu, albeit with a bit extra effort. 

General, we respect that Blue Apron doesn’t emphasize extremely restrictive diets, nor does it depend on eating regimen culture-based language to make its wellness suggestions. Whereas the method to well being is minimal and nearly within the background, we do really feel the menu choices and subsequent diet do have sufficient selection in case your primary curiosity is upping your veggies.

Verywell Match / Maxwell Cozzi

The Cooking Course of: Concerned however Pleasant

Blue Apron’s meals aren’t designed to be the quickest nor the best. They’re designed to push you exterior your culinary consolation zone and for us, we discovered the expertise actually gratifying. The recipes provide clear directions, correct time frames, and useful addenda for substances that you just might need substituted in ordering. The web site and app each particularly train strategies and provide a variety of “how-to” data and sources.

Whereas there are some recipes which are quicker or easier which may work for inexperienced persons, we predict the service finally lends itself greatest to those that have some expertise within the kitchen or at the least want to be taught and never in a rush. We didn’t find yourself needing any specialised tools or substances for these recipes although, which may be of use to extra entry-level dwelling cooks.

Verywell Match / Maxwell Cozzi

Taste, Freshness, and High quality: Prime Notch

We anticipated to carry Blue Apron to its personal declaration of high quality substances, and the service delivered. From meat and dairy to the produce and seasonings, we had been impressed high to backside with the standard and freshness of the substances we acquired.

Blue Apron spends important effort in sourcing and it reveals not solely within the meals but additionally on its website, the place clients can dig a bit extra into the corporate’s imaginative and prescient for sustainability, each present and future. Blue Apron prioritizes non-GMO meals, humanely raised animal proteins free from pointless antibiotics and hormones, in addition to sustainable seafood in alignment with Monterey Bay Seafood Watch. As well as, the service typically makes use of natural substances.

On this case, high quality does lend itself to taste and we felt the consuming expertise we had with Blue Apron aligned with our expectations. Maybe one dish, the Wellness possibility, fell beneath the excessive requirements for taste that we affiliate with the service. Nevertheless, for our palate, we actually loved the dynamic flavors, contemporary produce, and dishes that we’d not have thought to prepare dinner on our personal.

Blue Apron Is Good For

Blue Apron features greatest for people or {couples} searching for a barely extra upscale tackle meal kits and who aren’t turned off by spending time within the kitchen. This service might not be as useful for these with strict dietary wants or bigger teams who want a variety of meals, however there’s no denying that Blue Apron brings taste, method, and a contact of luxurious. 

Blue Apron prioritizes non-GMO meals, humanely raised animal proteins free from pointless antibiotics and hormones, in addition to sustainable seafood in alignment with Monterey Bay Seafood Watch.

The Competitors: Blue Apron vs. Inexperienced Chef

Blue Apron and Inexperienced Chef each provide an elevated meal equipment expertise with a rotating weekly menu of various dishes to select from. Blue Apron prices much less, with a place to begin of $7.49 per serving in comparison with Inexperienced Chef’s $10.49, however that’s doubtless as a result of variations in product. Whereas each providers provide animal proteins that abide by sure human certifications, of the 2 firms, solely Inexperienced Chef can also be licensed natural. Menus from each firms additionally provide engaging choices, however Blue Apron has extra alternatives with some customization and add-ons whereas Inexperienced Chef’s menu is small and has no skill to customise. 

Remaining Verdict

Blue Apron feels on par with restaurant-quality meals, each within the sorts of dishes accessible and the standard of the merchandise in use. We’d have a look at it as an important takeout substitute, a cook-together date evening possibility, or simply an addition to the weekly repertoire, so long as you’re not searching for massive portions or particular diets. 


We ordered, cooked, and evaluated meals from 27 meal supply providers to get a way of every one’s choices, diet profiles, costs, and, after all, flavors. We contacted the customer support groups at every of the businesses, collected knowledge, and wrote detailed evaluations about each.

Our writers are all registered dietitians and relied on their analysis and its ensuing knowledge to tell their evaluations.

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